Mobile Monday Madrid

The next Mobile Monday Madrid on June 16, 2008 in collaboration with Bango will dive into statistical data and analyse mobile usage, under the topic Mobile Analytics with some experienced players from the industry, including Patrick Dost, Director General, Nedstat España; Sixto Arias, managing director of Mobext (Havas Digital Mobile Marketing Division), Sarah Keefe, VP Marketing, of Bango and Andres Lozano Sanudo, Head of Spain, Portugal and LATAM of Nokia Interactive Advertising.

Speaker profiles:

Sarah Keefe, VP Marketing, Bango
A seasoned Marketing executive with over 20 years experience in the hi-tech sector, Sarah oversees all aspects of Bango’s marketing, with particular emphasis on media and customer relations.

Sarah has worked in public relations, in market research and then as Marketing Manager at IXI Limited where she oversaw marketing from the start-up stage, to its position as a world leader in its sector and through to sale of the business to SCO Inc. While at SCO, her expertise was focused on product marketing and extended into web marketing in the early years of the Internet . While at Creature Labs, Sarah developed web marketing for the community of 1 million plus games users world-wide. Prior to joining Bango, Sarah was Marketing Manager at Amino Communications.

Patrick Dost, Director General, Nedstat España
Patrick was appointed to this position on November 5, 2007. Before joining Nedstat, he was in Jet Multimedia España (formerly known as Mediafusión) since 2002, where he was the Premium Sales Director. Prior to Jet Multimedia, Patrick worked as Telemarketing and Database Director for Cafe Bar Holland B.V. in the Netherlands. Patrick has a degree in Business Administration from the Higher European Studies of The Hague.

Sixto Arias, managing director of Mobext (Havas Digital Mobile Marketing Division)
Mobext (www.mobext.mobi) was launched a year and a half ago and currently is the larger mobile marketing agency in the world with presence in eight countries. Founder of Mobile Marketing Association Spanish Chapter (www.mmaglobal.com) and cofounder of Movilisto. Besides this, Sixto teaches mobile marketing at Universidad Complutense de Madrid and is one of the lecturers at Thinking Heads agency.

Networking:

One of the key aspects of the MobileMonday concept is the networking. A networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out!

• 19h00 Registration and Pre-Networking
• 19h30 Mobile Analytics: sessions and discussion
• 20h45 Cocktail and Networking Party
• 21h30 End

Location / Venue:
MobileMonday Madrid will be held at the in the Aula Magna at the Instituto de Empresa in María de Molina 11, 28006 Madrid. You can check directions how to get there at IE website or download a map.

Location and Directions at Google Maps.

Our Partners
Our thanks to our partners Telefónica Movistar, Vodafone, Bango, Forum Nokia and MyStrands for their invaluable support.

About MobileMonday
MobileMonday is a community of mobile professionals organised around local networking events in almost 40 cities around the world. This open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

MobileMonday Madrid is organised by Rudy De Waele and Carles Ferreiro from dotopen, Marcos Eguillor and Barcelona Media.

Our Host IE - International Business School
IE Business School shapes leaders that promote innovation and change in organisations, equipping directors with an entrepreneurial mindset that generates employment, wealth and social wellbeing. Recognised as one of the world’s leading business schools, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from 73 countries on its master, PhD and executive education programs. IE students use innovative online and presential learning formats, including the IE Communities platform where they exchange knowledge and experiences with 35,000 IE graduates that currently hold management positions in some 100 countries.

Address:
IE Business School
María de Molina, 11
28006 Madrid - SPAIN
Phone number: +34 915 689 600 / +34 915 689 612
E-mail: info@ie.edu

After the succesful opening event of MobileMonday Madrid and the Mobile Web Applications topic covered in Barcelona, the next MobileMonday Madrid event on November 12 covers experiences from the UK Mobile Market. The UK has one of the most active emerging markets in next generation mobile data services, together with France, Germany, Italy and Spain. We want to learn about the experiences from some of the best positioned people in the UK Mobile industry and explore new market opportunities.

For this event we brought together Mike Short, VP Research and Development at O2 - Telefonica, Ray Anderson, CEO of Bango and Christopher Moisan of Taptu to share with us about their experiences and new business opportunities. The panel will be moderated by Ricardo Pérez from IE Business School.

Bio Speakers:

Mike Short, VP Research and Development at O2 - Telefonica (UK)
Mike’s career spans 33 years in Electronics and Telecommunications, with the last 20 years in Mobile Communications. He was appointed Contracts Director of Cellnet in 1989 dealing with major infra-structure investments and UK interconnect agreements. In 1993 the focus moved to launching Cellnet’s GSM service and establishing Roaming Agreements.

He was elected Chairman of the GSM Association for 1995/96 and served on their Executive Board for 5 years. He has also served as a member of the UK Home Office Internet Task Force and UK OSAB (Ofcom Spectrum Advisory Board) until 2006 and 2007 respectively.

Mike has chaired the MDA since 1998, leading the Association as Chairman/spokesperson and on Public Policy. He was appointed VP Technology for O2 GROUP in 2000 and is now focusing on Third Generation cellular, Mobile TV and steering O2’s Group Research and Development in mobile.

Ray Anderson, CEO of Bango (UK)
Ray is Chief Executive of Bango, the business that uniquely enables content providers to market, deliver and sell their products and services directly to mobile phone users on all networks world-wide.

Ray co-founded Bango in 1999 after realizing that the convergence of the internet with the ubiquity of mobile phones could open up huge opportunities for content and service providers. Ray positioned the company to benefit from the opening up of the operator portals in 2004, and the transition of the mobile content business from a messaging model to a customer friendly browse and buy Internet model.

Ray is an entrepreneur, innovator and investor with 20 years experience. He was named “Technology Entrepreneur of the Year” in February 2006 and in September 2006 at the ME Awards was given a special award for outstanding contribution to the mobile entertainment industry. A member of “The Cambridge Angels”, Ray was a founding investor in a variety of growing companies including TeamStudio, Tenison Technology, Electronic Share Information (sold to E*Trade), Aspective, Trigenix (sold to Qualcomm), RE5ULT (82ASK), Shortfuze, Midentity and other technology businesses.

Christopher Moisan, VP of product & market development at Taptu
Chris has worked in telecommunications and digital media for over 15 years and has worked for some of world’s most innovative digital companies including Napster and The Guardian, a founding member of OgilvyInteractive (London) and also founded his own B2B networking service back in 1999.

Taptu is a new ’social assisted’ mobile search service which finds the most useful mobile content in the fewest possible clicks. Taptu unveiled the beta version of it’s service on Oct 15 at Mobile2.0 in San Francisco and Chris will share with us the story behind Taptu and social assisted search and give us some insights in to Taptu’s plans for the future

Networking:
One of the key aspects of the MobileMonday concept is the networking. A networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out!

• 19h00 Registration and Pre-Networking
• 19h30 UK Mobile Market Speaker sessions and discussion
• 20h45 Cocktail and Networking Party
• 21h30 End

Location / Venue:
MobileMonday Madrid will be held at the in the Aula Magna at the Instituto de Empresa in María de Molina 11, 28006 Madrid. You can check directions how to get there at IE website or download a map.

Location and Directions at Google Maps.

Our Partners
Our thanks to our partners Telefónica Movistar, Vodafone, Alcatel-Lucent, Bango, Aecomo and MyStrands for their invaluable support.

About MobileMonday
MobileMonday is a community of mobile professionals organised around local networking events in almost 40 cities around the world. This open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

MobileMonday Madrid is organised by Rudy De Waele and Carles Ferreiro from dotopen, Marcos Eguillor and Barcelona Media.

Our Host Instituto de Empresa - International Business School
IE Business School shapes leaders that promote innovation and change in organisations, equipping directors with an entrepreneurial mindset that generates employment, wealth and social wellbeing. Recognised as one of the world’s leading business schools, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from 73 countries on its master, PhD and executive education programs. IE students use innovative online and presential learning formats, including the IE Communities platform where they exchange knowledge and experiences with 35,000 IE graduates that currently hold management positions in some 100 countries.

Address:
IE Business School
María de Molina, 11
28006 Madrid - SPAIN
Phone number: +34 915 689 600 / +34 915 689 612
E-mail: info@ie.edu

We are proud to announce the official MobileMonday Madrid opening event on Monday, October 29 in Instituto de Empresa. Thanks to our partners Telefónica Movistar, Vodafone and Alcatel-Lucent, we can kick-off in style with a very interesting speakers program.

For our opening event in Madrid, we invited an interesting cocktail of local and international speakers to share views, experiences and ideas with us on the Mobile Content 2.0 topic.

Our guests this month are Hakan Ericsson from Mobile Complete (the MobileMonday “Community Favourite” Global Peer Awards winner), Guillermo Esteve of Vodafone Group R&D, and Karel de Beule from the promising local Spanish Start-up Kimia.

The event is free of charge; you just need to subscribe and reserve your seat. Don’t wait last minute to subscribe; we only have 150 seats available for this event.

Date: Monday, October 29, 2007

Location: Aula Magna, Instituto de Empresa

Topic: Mobile Content 2.0

Speakers Program:

Introductions:
Ricardo Pérez - Professor of Information Systems at Instituto de Empresa
Carles Ferreiro / Rudy De Waele - MobileMonday Barcelona & Madrid

Companies:
Hakan Ericsson, VP Sales Mobile Complete (USA)
Guillermo Esteve, Vodafone Group R&D (Spain)
Karel de Beule, CEO & Founder Kimia (Spain)

Bio Speakers:

Håkan Ericsson – European Sales Director, Mobile Complete (USA)
Based out of Gothenburg, Sweden, Håkan brings 15 years of experience of complex solution selling and marketing within the telecom industry. Håkan’s positions include Ericsson Hewlett-Packard Telecommunications (EHPT), Ericsson and running his own business consultancy. Mobile Complete offers solutions for managing mobile handset proliferation. Its unique Direct-to-Device™ technology provides access to and interaction with real mobile devices connected to live global networks.

Guillermo Esteve - Researcher at Vodafone Group R&D (Spain)
Vodafone Group hold two R&D centres in Spain, one in Huesca and another in Madrid, specialized in Enablers and Web and Media. Our speaker has been working in Public Mobile Cellular Networks since 1994, when he started in a Motorola’s joint-venture. In his nine years in Vodafone he has occupied several positions in key departments as Strategy or Product Development, joining Group R&D three years ago. Since 2004 he also works at the University of Alcala de Henares as part-time Teacher in Telecommunication Engineering.

Karel De Beule - Founder and CEO of Kimia Solutions (Spain)
Kimia Solutions has developed a revolutionary technology that allows mobile Operators to channel rich multimedia content from the World Wide Web into their existing service catalogue. This content may include news & information, audio, video, images, blogs, and e-mail. Founded in 2006 with headquarters in Madrid, Spain, Kimia is a mobile services company that specialises in channelling rich media content from the WWW to mobile phones. Its disruptive technology taps into thousands of data sources, and allows users to FIND, GET, STORE and SHARE Internet content.

Networking:
One of the key aspects of the MobileMonday concept is the networking. A networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out!

• 19h00 Registration and Pre-Networking
• 19h30 Mobile Content 2.0 Speaker sessions and discussion
• 20h45 Cocktail and Networking Party
• 21h30 End

Location / Venue:
MobileMonday Madrid will be held at the in the Aula Magna at the Instituto de Empresa in María de Molina 11, 28006 Madrid. You can check directions how to get there at IE website or download a map.

Location and Directions at Google Maps.

Our Partners
Our thanks to our partners Telefónica Movistar, Vodafone, Alcatel-Lucent and MyStrands for their invaluable support.

About MobileMonday
MobileMonday is a community of mobile professionals organised around local networking events in almost 40 cities around the world. This open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

MobileMonday Madrid is organised by is organised by Rudy De Waele and Carles Ferreiro from dotopen, Marcos Eguillor and Barcelona Media.

Our Host Instituto de Empresa - International Business School
IE Business School shapes leaders that promote innovation and change in organisations, equipping directors with an entrepreneurial mindset that generates employment, wealth and social wellbeing. Recognised as one of the world’s leading business schools, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from 73 countries on its master, PhD and executive education programs. IE students use innovative online and presential learning formats, including the IE Communities platform where they exchange knowledge and experiences with 35,000 IE graduates that currently hold management positions in some 100 countries.

Address:
IE Business School
María de Molina, 11
28006 Madrid - SPAIN
Phone number: +34 915 689 600 / +34 915 689 612
E-mail: info@ie.edu