Out of many participants and 6 selected pitches at the How To Make Money With Apps! event, Practicopedia was voted as the winner by the MobileMonday Madrid audience last Monday at Ericsson’s ComCenter in Madrid.

The company received a nomination to compete with the best apps for the prestigious Mobile Premier Awards 2011 during the Mobile World Congress.

The presenting apps at AppCircus included:

Vanatur with City Widget – Getafe i+
Blit Software with Mango (official Mango iPhone App)
Vodafone Group Services with Agora
Paradigma Tecnológico with Ringio
Dixi Media with Practicopedia
Wantham with Audi A1 (official Audi A1 iPhone App)

You can view the winning pitch of Practicopedia here:

The pictures from the event can be found here on Flickr.

There was also a lot of conversation going on our Twitter channel #momomad – we even made it to the Top 5 of trending topics on twitter in Spain.

Thanks to all participants to showcase their apps and to the audience for being so enthusiastic about the app pitches. This format works!

Many thanks also to our host and partner Ericsson for making this event happen!

If you are interested in joining the Telefonica App Store project presented by Ericsson, do not miss the opportunity to get on board and share your passion for apps. Please contact Silvia Lorenzo (Apps Hunting Manager) [silvia.lorenzo AT ericsson DOT com].

Our next MobileMonday Madrid on May 24 on How To Make Money With Apps! in Ericsson’s ComCenter is fully booked by now, we have closed the registration.

Present your app at AppCircus@MobileMonday Madrid on May 24

MobileMonday Madrid is proud to host the AppCircus – a unique global traveling showcase of innovative apps, supported by Ericsson.

This is your chance to get a 3 minute slot and present your app in front of peer developers and industry experts during the MobileMonday Madrid event on May 24 in Ericsson’s ComCenter in Madrid.

Participation is FREE and open to start ups, big brands and individual developers, so apply here now to the AppCircus@MobileMonday Madrid (tick the toolbox above right to apply) and walk the high-wire!

Deadline for submission is Tuesday, May 18 at midnight.

The MoMoMadrid audience will nominate one of the presenting apps for the prestigious Mobile Premier Awards 2011 during the Mobile World Congress.

About AppCircus
AppCircus is a unique global traveling showcase of the most creative and innovative apps presented by their creators during some of the most influential international events in mobile/web. AppCircus is open to developers, startups and any other organization and offers each participant a chance to get a nomination to the Mobile Premier Awards. AppCircus is powered by dotopen.

About MobileMonday
MobileMonday is a community of mobile professionals. The open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

Our next MobileMonday Madrid on May 24 in Ericsson’s ComCenter in Madrid will be all about the economics of the mobile app ecosystem. If you’re building and/or distributing mobile apps on various platforms, don’t miss our great speakers from Ericsson, Telefonica and Opera Software and Esteban Díaz who will share his experience as independent developer.

Agenda

19h00 Registration and Pre-Networking

19h30 How To Make Money With Apps? Sessions and discussion:

• Rafael Pavon from Ericsson will explain Ericcson’s Multimedia and Apps story
• José Valles from Open Telefónica will present about Telefónica’s Developer Communites and open innovation
• Daniel Bergqvist from Opera Software will talk about the Web as a platform
• Esteban Díaz will share his experiences as an independent developer in development ecosystems

20h15 AppCircus

• the AppCircus is a unique traveling showcase of innovative apps, supported by Ericsson.
• developers and start ups get 3 minutes on stage to present their app! Apply here!
• the MoMoMadrid audience will nominate one of the presenting apps for the prestigious Mobile Premier Awards 2011 during the Mobile World Congress

20h45 Cocktail and Networking

21h30 End

Location / Venue: MobileMonday Madrid will be held at the in the Ericsson’s ComCenter in C/ Retama 1 – Torre Suecia Building, 28045 Madrid. Location and Directions here on Google Maps.

As always: attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 120 seats available.

Book now to avoid being left out!

Your MobileMonday Madrid team

About the speakers

Rafael Pavon - Business Intelligence and MarCom Responsible of App Store Proyect at Ericsson Spain

Rafael has 10 years experience in market and business intelligence in Technology sector, working as consultant in market research companies with the main players in telecom sector.

Rafael is graduated in Economics, Marketing and Market Research, currently is responsible of the business intelligence and marcom activities at Ericsson Spain, which is playing the role of technologic and business partner in mstore, the Telefonica Group Apps Store.

José Valles - Global Initiative Leader at Open Telefónica

Jose Valles has over 10 years experience in Telefónica Group, having developed several functions from Network Unit to Sales and Marketing, including different segments like Business and Wholesale. Before joining The Innovation Unit in Telefónica Corp, Jose was managing SME segment in O2 Czech Republic aiming to create a differential proposition supported on ICT solutions. From July Jose has being appointed to lead Open Telefónica; the Telefónica Group activity focused on Open Innovation. His declared target in his new role is to attract creativity leveraged on Telefónica capacities and through it, enhance customer’s lives and businesses. Jose is Industrial Engineer from University Carlos III de Madrid and has Executive Education from ESADE Business School. In his free time he loves biking and snowboarding whenever it’s possible.

Daniel Bergqvist – Pre-Sales Engineer for Opera Software

Daniel Bergqvist works as a Pre-Sales Engineer for Opera Software. Daniel has more than ten years of experience in the software industry. His previous experiences include technical positions with companies, such as Drutt Corporation and Ericsson. Daniel holds a Bachelor’s degree in Computer Science from Uppsala University. He lives in Stockholm, Sweden.

Esteban Díaz – Independent Developer

Esteban is an experienced Software Developer and Solutions Architect. He has worked and led a wide variety of projects having to do with Telephony (Mobile and Fixed), Contact Center and Productivity Applications for the past 14 years. He has been focused lately in Productivity and Social Media Tools for Businesses, delivered through the Internet to different target devices (mobiles, desktop, etc.) and following the SaaS and PaaS models.

His main interest at the moment is how the convergence of Social Media, cheap Mobile Telecoms and the emergence of Cloud/Grid computing is opening new opportunities and markets like SRM (Social Relationship Management). Esteban acts as the typical startup CTO/CIO, architecting the software solutions developed by Tyven and leading an agile development team, using the popular SCRUM methodology.

In addition to that, Esteban spends a great deal of time researching and analyzing the market in order to steer Codeeta in the right direction, as this is an ever-evolving service.

About MobileMonday MobileMonday is a community of mobile professionals organised around local networking events in over 60 cities around the world. This open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

About AppCircus AppCircus is a unique global traveling showcase of the most creative and innovative apps presented by their creators during some of the most influential international events in mobile/web. AppCircus is open to developers, startups and any other organization and offers each participant a chance to get a nomination to the Mobile Premier Awards. AppCircus is powered by dotopen.


MobileMonday Madrid is organised by Rudy De Waele and Carles Ferreiro from dotopen and Barcelona Media.

10 startups have been selected to pitch at the Madrid Nominations of the Mobile Premier Awards 2010 on November 30 at Instituto de Empresa.

Here are the presenting startups:

CampusMóvil.net
Lleida.net
LynxSolutions
Movilok
Movisol
Rigel
Solaiemes
Tooio
Tourist Eye
Yulilop

Book now to avoid being left out. Only a few seats left!

Register and/or confirm your presence at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Registration closes on Monday, November 30 at 12h.

Agenda

• 18h30 Registration and Pre-Networking
• 19H00 Introductions
• 19h15 Mobile Premier Awards Madrid Nominations – Startup Pitches
• 10 startups / 3-slides / 3-minute pitch each + Q&A with jury
• 20h30 Networking / Jury deliberation
• 21h00 Announcement of the winner
• 21h30 End

Jury Members

Ana Maria Vega, Technical Innovation at Telefónica.
Sergio Pérez Merino, Caixa Capital Risc.
Unai Labirua, Head of R&D Centre at Vodafone.
Hernán Rodríguez Martínez, Director General, Asociación Española de Comunicaciones Móviles.
Ricardo Pérez, Professor of Information Systems at Instituto de Empresa.

Location / Venue
The event will be held at the in the Aula Magna at the Instituto de Empresa in María de Molina 11, 28006 Madrid. You can check directions how to get there at IE website or download a map.

About the Mobile Premier Awards
The Mobile Premier Awards recognize the year’s best in Mobile Startup Innovation and are the largest open, global startup competition in the mobile industry. The awards are the point of reference in startup premiers during the Mobile World Congress on February 15, 2010 in Barcelona and are organized in collaboration with some of the main networks in the industry.

MobileMonday Barcelona is holding its local nomination on December 14 at Barcelona Activa (registration deadline for startups on Wednesday, December 9 at midnight CET).

Our Partners
Our thanks to our partners Telefónica, and Barcelona Activa for their invaluable support.

This event is organised by dotopen in partnership with Barcelona Media.

MobileMonday is a community of mobile professionals organised around local networking events in almost 40 cities around the world. This open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

Since many people could not register on time, the startup registration for the Mobile Premier Awards 2010 – Madrid Nominations has been extended until Friday, November 27 at 14H CET.

If you’re an innovative startup in mobile, you can still signup at the mobilepremierawards.com website. Here’s an explanatory blogpost for startups on how to sign up for the MPA’s. Currently there 8 startups accepted at MobileMonday Madrid to pitch next Monday, you can view their profiles here.

To attend the Mobile Premier Awards – Madrid Nominations pitching event

MobileMonday Madrid is holding its local nomination of the Mobile Premier Awards 2010 on November 30 at Instituto de Empresa.

Register and/or confirm your presence at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out!

Agenda

• 18h30 Registration and Pre-Networking
• 19H00 Introductions
• 19h15 Mobile Premier Awards Madrid Nominations – Startup Pitches
• 10 startups / 3-slides / 3-minute pitch each + Q&A with jury
• 20h30 Networking / Jury deliberation
• 21h00 Announcement of the winner
• 21h30 End

Jury Members

Ana Maria Vega, Technical Innovation at Telefónica.
Sergio Pérez Merino, Caixa Capital Risc.
Unai Labirua, Head of R&D Centre at Vodafone.
Hernán Rodríguez Martínez, Director General, Asociación Española de Comunicaciones Móviles.
Ricardo Pérez, Professor of Information Systems at Instituto de Empresa.

The juries will choose the local nominees that go in the pool for international selection. An international jury will select the 20 finalists to pitch at the Mobile Premier Awards 2010 event on February 15 in Barcelona.

Location / Venue
The event will be held at the in the Aula Magna at the Instituto de Empresa in María de Molina 11, 28006 Madrid. You can check directions how to get there at IE website or download a map.

About the Mobile Premier Awards
The Mobile Premier Awards recognize the year’s best in Mobile Startup Innovation and are the largest open, global startup competition in the mobile industry. The awards are the point of reference in startup premiers during the Mobile World Congress on February 15, 2010 in Barcelona and are organized in collaboration with some of the main networks in the industry.

MobileMonday Barcelona is holding its local nomination on December 14 at Barcelona Activa (registration deadline for startups on Wednesday, December 9 at midnight CET).

Our Partners
Our thanks to our partners Telefónica, and Barcelona Activa for their invaluable support.

This event is organised by dotopen in partnership with Barcelona Media.

MobileMonday is a community of mobile professionals organised around local networking events in almost 40 cities around the world. This open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

The startup registration for the Mobile Premier Awards 2010 – Madrid Nominations is about to close. To those wanting to participate the deadline is Wednesday, November 25 at midnight CET.

If you’re an innovative startup in mobile, all you need to do is signup at the mobilepremierawards.com website. Don’t miss this opportunity to pitch in front of an industry expert jury and take your chance to walk the red carpet at the finals during the Mobile World Congress.

To attend the Mobile Premier Awards – Madrid Nominations event
MobileMonday Madrid is holding its local nomination of the Mobile Premier Awards 2010 on November 30 at Instituto de Empresa.

Register and/or confirm your presence at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out!

Agenda

• 18h30 Registration and Pre-Networking
• 19H00 Introductions
• 19h15 Mobile Premier Awards Madrid Nominations – Startup Pitches
• 10 startups / 3-slides / 3-minute pitch each + Q&A with jury
• 20h30 Networking / Jury deliberation
• 21h00 Announcement of the winner
• 21h30 End

Jury Members

Ana Maria Vega, Technical Innovation at Telefónica.
Sergio Pérez Merino, Caixa Capital Risc.
Unai Labirua, Head of R&D Centre at Vodafone.
Hernán Rodríguez Martínez, Director General, Asociación Española de Comunicaciones Móviles.
Ricardo Pérez, Professor of Information Systems at Instituto de Empresa.

The juries will choose the local nominees that go in the pool for international selection. An international jury will select the 20 finalists to pitch at the Mobile Premier Awards 2010 event on February 15 in Barcelona.

Location / Venue
The event will be held at the in the Aula Magna at the Instituto de Empresa in María de Molina 11, 28006 Madrid. You can check directions how to get there at IE website or download a map.

About the Mobile Premier Awards
The Mobile Premier Awards recognize the year’s best in Mobile Startup Innovation and are the largest open, global startup competition in the mobile industry. The awards are the point of reference in startup premiers during the Mobile World Congress on February 15, 2010 in Barcelona and are organized in collaboration with some of the main networks in the industry.

MobileMonday Barcelona is holding its local nomination on December 14 at Barcelona Activa (registration deadline for startups on Wednesday, December 9 at midnight CET).

Our Partners
Our thanks to our partners Telefónica, and Barcelona Activa for their invaluable support.

This event is organised by dotopen in partnership with Barcelona Media.

MobileMonday is a community of mobile professionals organised around local networking events in almost 40 cities around the world. This open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

MobileMonday and MVNO’s started in Spain around the same time in 2006, so we thought it’s about time that we got together! So for the first time, on November  3, MobileMonday Madrid will have a session dedicated to the MVNO (Mobile Virtual Network Operator) perspective with speakers from not one, but three MVNO’s: MásMóvil, Bankinter Móvil and Simyo, and the analysis from a pricing expert from Simon – Kucher & Partners. As usual, we will also have two presentations from Spanish startups to be announced at the event itself. Don’t miss this great event!

Speakers:

Philip Daus, Senior Consultant at Simon – Kucher & Partners Strategy & Marketing Consultants in the Madrid office.

Philip has spent more than four years working for Simon-Kucher and, as a consultant and project manager, has done projects for leading companies both nationally and internationally. Specializes in fixing and optimizing pricing, processes and systems of pricing discounts. Philip has an MBA from Instituto de Empresa Business School in Madrid, Previously, he graduated in economics at WHU Vallendar, Germany. Philip is the author of several articles on price management and is a frequent speaker at conferences and seminars.

Maini Spenger, Co-Founder & CEO, MásMóvil

Law Degree – Graz / Austria and Trieste / Italy, Maini has an MBA at the Instituto de Empresa (IE) and the Italian business school SDA Bocconi (Milan). With a wide international experience in Austria, Germany, Italy and Spain, worked for five years as a consultant at McKinsey, where he served as Engagement Manager and was a member of the European Committee of Experts on Telephony.

Sergio Martínez-Cava Camacho, Innovation CTO and Head of Strategy & Marketing at Bankinter Móvil

Born in Spain, Industrial Engineer from the Universidad Carlos III de Madrid and holds a MBA from the Instituto de Empresa. He began his career with Telefonica Moviles, as the technical officer of the interconnection and roaming agreements at the international level and delegate of Telefonica in the GSM Association. In 2005 he joined the department of mobile banking – in business development and marketing with the aim of boosting the financial business through this channel. In 2006 became part of Bankinter, as director of innovation projects. Since December 2007 is responsible for strategy and marketing of Bankinter and CTO Mobile Area Innovation Bank.

Jochen Doppelhammer, CEO of KPN (Simyo) in Spain

Jochen is responsible for the business of the Dutch operator in the Spanish market. Bachelor’s degree in business administration and computer science from the University of Passau, Germany, has over twelve years of experience in management and development in in mobile, Internet and Media. Doppelhammer specializes in business development, marketing, strategy and product management. Previously he was at ‘T-Mobile International’ as head of European strategy and business segment marketing; ‘Institut Futur’ (now ‘The Node Company’); and ‘DiamondCluster International’ (now integrated into ‘Oliver Wyman’).

Networking:

One of the key aspects of the MobileMonday concept is the networking. A networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out!

• 19h00 Registration and Pre-Networking
• 19h30 Mobile Virtual Network Operators: sessions and discussion
• 20h45 Cocktail and Networking Party
• 21h30 End

Location / Venue:
MobileMonday Madrid will be held at the in the Aula Magna at the Instituto de Empresa in María de Molina 11, 28006 Madrid. You can check directions how to get there at IE website or download a map.

Location and Directions at Google Maps.

Our Partners
Our thanks to our partners Telefónica Movistar, Vodafone, and Yahoo! for their invaluable support.

About MobileMonday
MobileMonday is a community of mobile professionals organised around local networking events in over 60 cities around the world. This open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

MobileMonday Madrid is organised by Rudy De Waele and Carles Ferreiro from dotopen, Marcos Eguillor and Barcelona Media.

Our Host IE – International Business School
IE Business School shapes leaders that promote innovation and change in organisations, equipping directors with an entrepreneurial mindset that generates employment, wealth and social wellbeing. Recognised as one of the world’s leading business schools, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from 73 countries on its master, PhD and executive education programs. IE students use innovative online and presential learning formats, including the IE Communities platform where they exchange knowledge and experiences with 35,000 IE graduates that currently hold management positions in some 100 countries.

Address:
IE Business School
María de Molina, 11
28006 Madrid – SPAIN
Phone number: +34 915 689 600 / +34 915 689 612
E-mail: info@ie.edu

Our online forum for the Spanish-speaking community is now open at Yahoo! Groups: MobileMonday en Español. Subscribe and participate with other mobile professionals and entrepreneurs worldwide.

Header Image © by Friendi Mobile

The next Mobile Monday Madrid on June 16, 2008 in collaboration with Bango will dive into statistical data and analyse mobile usage, under the topic Mobile Analytics with some experienced players from the industry, including Patrick Dost, Director General, Nedstat España; Sixto Arias, managing director of Mobext (Havas Digital Mobile Marketing Division), Sarah Keefe, VP Marketing, of Bango and Andres Lozano Sanudo, Head of Spain, Portugal and LATAM of Nokia Interactive Advertising.

Speaker profiles:

Sarah Keefe, VP Marketing, Bango
A seasoned Marketing executive with over 20 years experience in the hi-tech sector, Sarah oversees all aspects of Bango’s marketing, with particular emphasis on media and customer relations.

Sarah has worked in public relations, in market research and then as Marketing Manager at IXI Limited where she oversaw marketing from the start-up stage, to its position as a world leader in its sector and through to sale of the business to SCO Inc. While at SCO, her expertise was focused on product marketing and extended into web marketing in the early years of the Internet . While at Creature Labs, Sarah developed web marketing for the community of 1 million plus games users world-wide. Prior to joining Bango, Sarah was Marketing Manager at Amino Communications.

Patrick Dost, Director General, Nedstat España
Patrick was appointed to this position on November 5, 2007. Before joining Nedstat, he was in Jet Multimedia España (formerly known as Mediafusión) since 2002, where he was the Premium Sales Director. Prior to Jet Multimedia, Patrick worked as Telemarketing and Database Director for Cafe Bar Holland B.V. in the Netherlands. Patrick has a degree in Business Administration from the Higher European Studies of The Hague.

Sixto Arias, managing director of Mobext (Havas Digital Mobile Marketing Division)
Mobext (www.mobext.mobi) was launched a year and a half ago and currently is the larger mobile marketing agency in the world with presence in eight countries. Founder of Mobile Marketing Association Spanish Chapter (www.mmaglobal.com) and cofounder of Movilisto. Besides this, Sixto teaches mobile marketing at Universidad Complutense de Madrid and is one of the lecturers at Thinking Heads agency.

Networking:

One of the key aspects of the MobileMonday concept is the networking. A networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out!

• 19h00 Registration and Pre-Networking
• 19h30 Mobile Analytics: sessions and discussion
• 20h45 Cocktail and Networking Party
• 21h30 End

Location / Venue:
MobileMonday Madrid will be held at the in the Aula Magna at the Instituto de Empresa in María de Molina 11, 28006 Madrid. You can check directions how to get there at IE website or download a map.

Location and Directions at Google Maps.

Our Partners
Our thanks to our partners Telefónica Movistar, Vodafone, Bango, Forum Nokia and MyStrands for their invaluable support.

About MobileMonday
MobileMonday is a community of mobile professionals organised around local networking events in almost 40 cities around the world. This open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

MobileMonday Madrid is organised by Rudy De Waele and Carles Ferreiro from dotopen, Marcos Eguillor and Barcelona Media.

Our Host IE – International Business School
IE Business School shapes leaders that promote innovation and change in organisations, equipping directors with an entrepreneurial mindset that generates employment, wealth and social wellbeing. Recognised as one of the world’s leading business schools, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from 73 countries on its master, PhD and executive education programs. IE students use innovative online and presential learning formats, including the IE Communities platform where they exchange knowledge and experiences with 35,000 IE graduates that currently hold management positions in some 100 countries.

Address:
IE Business School
María de Molina, 11
28006 Madrid – SPAIN
Phone number: +34 915 689 600 / +34 915 689 612
E-mail: info@ie.edu