Our next MobileMonday Madrid on May 24 in Ericsson’s ComCenter in Madrid will be all about the economics of the mobile app ecosystem. If you’re building and/or distributing mobile apps on various platforms, don’t miss our great speakers from EricssonTelefonica and Opera Software and Esteban Díaz who will share his experience as independent developer.


19h00 Registration and Pre-Networking

19h30 How To Make Money With Apps? Sessions and discussion:

  • Rafael Pavon from Ericsson will explain Ericcson’s Multimedia and Apps story
  • José Valles from Open Telefónica will present about Telefónica’s Developer Communites and open innovation
  • Daniel Bergqvist from Opera Software will talk about the Web as a platform
  • Esteban Díaz will share his experiences as an independent developer in development ecosystems

20h15 AppCircus

  • the AppCircus is a unique traveling showcase of innovative apps, supported by Ericsson.
  • developers and start ups get 3 minutes on stage to present their app! Apply here!
  • the MoMoMadrid audience will nominate one of the presenting apps for the prestigious Mobile Premier Awards 2011 during the Mobile World Congress

20h45 Cocktail and Networking

21h30 End

Location / Venue: MobileMonday Madrid will be held at the in the Ericsson’s ComCenter in C/ Retama 1 – Torre Suecia Building, 28045 Madrid. Location and Directions here on Google Maps.

As always: attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 120 seats available.

Book now to avoid being left out!

Your MobileMonday Madrid team

About the speakers

Rafael Pavon - Business Intelligence and MarCom Responsible of App Store Proyect at Ericsson Spain

Rafael has 10 years experience in market and business intelligence in Technology sector, working as consultant in market research companies with the main players in telecom sector.

Rafael is graduated in Economics, Marketing and Market Research, currently is responsible of the business intelligence and marcom activities at Ericsson Spain, which is playing the role of technologic and business partner in mstore, the Telefonica Group Apps Store.

José Valles - Global Initiative Leader at Open Telefónica

Jose Valles has over 10 years experience in Telefónica Group, having developed several functions from Network Unit to Sales and Marketing, including different segments like Business and Wholesale. Before joining The Innovation Unit in Telefónica Corp, Jose was managing SME segment in O2 Czech Republic aiming to create a differential proposition supported on ICT solutions. From July Jose has being appointed to lead Open Telefónica; the Telefónica Group activity focused on Open Innovation. His declared target in his new role is to attract creativity leveraged on Telefónica capacities and through it, enhance customer’s lives and businesses. Jose is Industrial Engineer from University Carlos III de Madrid and has Executive Education from ESADE Business School. In his free time he loves biking and snowboarding whenever it’s possible.

Daniel Bergqvist – Pre-Sales Engineer for Opera Software

Daniel Bergqvist works as a Pre-Sales Engineer for Opera Software. Daniel has more than ten years of experience in the software industry. His previous experiences include technical positions with companies, such as Drutt Corporation and Ericsson. Daniel holds a Bachelor’s degree in Computer Science from Uppsala University. He lives in Stockholm, Sweden.

Esteban Díaz – Independent Developer

Esteban is an experienced Software Developer and Solutions Architect. He has worked and led a wide variety of projects having to do with Telephony (Mobile and Fixed), Contact Center and Productivity Applications for the past 14 years. He has been focused lately in Productivity and Social Media Tools for Businesses, delivered through the Internet to different target devices (mobiles, desktop, etc.) and following the SaaS and PaaS models.

His main interest at the moment is how the convergence of Social Media, cheap Mobile Telecoms and the emergence of Cloud/Grid computing is opening new opportunities and markets like SRM (Social Relationship Management). Esteban acts as the typical startup CTO/CIO, architecting the software solutions developed by Tyven and leading an agile development team, using the popular SCRUM methodology.

In addition to that, Esteban spends a great deal of time researching and analyzing the market in order to steer Codeeta in the right direction, as this is an ever-evolving service.

About MobileMonday MobileMonday is a community of mobile professionals organised around local networking events in over 60 cities around the world. This open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

About AppCircus AppCircus is a unique global traveling showcase of the most creative and innovative apps presented by their creators during some of the most influential international events in mobile/web. AppCircus is open to developers, startups and any other organization and offers each participant a chance to get a nomination to the Mobile Premier Awards. AppCircus is powered by dotopen.

MobileMonday Madrid is organised by Rudy De Waele and Carles Ferreiro from dotopen and Barcelona Media.

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